Saturday, April 17, 2004

More privacy being quietly removed.

Yet another company (Amazon this time) is trying to spy on you without letting you know that it is doing so. Big Brothers are cropping up everywhere. Read this article.
http://www.business2.com/b2/web/articles/0,17863,611251-1,00.html

<< When people come to A9.com, they have the option to install a browser toolbar and register through Amazon's regular registration process. If you're already an Amazon customer, the site automatically recognizes you. If not, you don't have to register, but if you do, you get the personalized features, and if you install the toolbar, you get even better services.

As to what is new, the most obvious feature is your personal search history -- which is integrated into your entire search experience. So your entire search history is available to you, and with the toolbar, that includes all your searches across any search site, as well as all your browsing on the Web. Also, all the interface columns on the site -- personal history, or related books, or the Web search column itself -- are adjustable and the site remembers the settings the next time you come (the default is that Web search only is opened). I'm very proud of our toolbar's diary feature that allows you to annotate each site you visit. And we have integrated Amazon's "search inside the book" feature into the engine, so now all your results include excerpts from related books. >>

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